Since 2022, we have been representing the Arizona Office of Tourism in the German-speaking market on a freelance basis for TravelMarketing Romberg. My responsibilities in the trade segment include developing the annual marketing strategy and implementing the marketing plan in close collaboration with tour operators and airlines, with the primary goal of expanding product offerings and increasing overnight stays in Arizona year over year. Regular sales missions and the plannig of creative and innovative events to connect the Arizona Office of Tourism with key players from our market strengthen the destination's presence and long-term positioning in the German-speaking countries.