Our Services
Trade.
Media.
Consumer.
We develop tailor-made marketing and PR solutions that make your destination visible in the market and strengthen it in the long term. As a full-service agency, we support you in all areas of destination marketing with clear, individual strategies, creative approaches, and personal support. This enables us to create effective measures that convince the travelers, partners, and media and reliably support your goals. Our services include the following fields:
Trade Marketing
Consumer Marketing
We reach your future guests where they seek inspiration – both online and offline. Through awareness as well as data-driven campaigns, strategic content marketing, and targeted advertising measures in cooperation with our trade partners, we make your destination attractive to consumers. We create attention-grabbing, creative, and outside-the-box campaigns that stay top of mind and guide potential visitors along the customer journey – from initial discovery to inspiration and ultimately to booking.
With our trade marketing initiatives we focus on educating and empowering trade partners to become true experts on the destination. We ensure that tour operators, travel agents, and sales teams are equipped to confidently advise customers and effectively sell the destination and products we represent through targeted training programs, webinars, trade events, customized educational tools, and active partner support. As the final point of sale, well-trained trade partners play a key role in influencing travel decisions and driving bookings.
Public Relations
Your story with reach: We develop a clear PR strategy and ensure that your destination has a strong voice in the relevant media. Our press work includes press releases, planning and executing media events and trips, and building long-term relationships with trade and consumer media. All efforts are aimed at increasing visibility in the German-speaking market and delivering authentic messages in a sustainable way. Through media and influencer collaborations, we put your highlights in the spotlight – whether in traditional media, travel blogs, or on social media.
Events & Sales Missions
Tailored to your goals and positioning, we design and deliver events, roadshows, and sales missions that bring your destination directly to the market. From concept development to on-site execution, we create platforms for meaningful exchange with trade partners, media, and key stakeholders. Our formats are designed to foster personal connections and open doors to new opportunities. Together with you, we develop concepts that not only generate attention, but also build lasting relationships and measurable results.
FAM Trips
Tailored Concepts
Every destination is different and not every challenge fits a standard approach. We develop individually customized marketing concepts aligned with your objectives, market conditions, and strategic priorities — flexible in scope, format, and focus. Let's talk about what you need.
We design and manage press and trade familiarization trips that enable key trade and media partners to experience your destination first-hand. Curated programs highlight distinctive stories, products, and themes while supporting your strategic objectives. Press trips are geared towards generating credible editorial exposure and engaging content, while trade trips strengthen product knowledge and sales readiness. The result is increased visibility, stronger market positioning, product development, and long-term value for your destination.
skope Tourism Marketing
An den Drei Hohen 80
60435 Frankfurt | Germany
Phone: +49 171 7988509
Email: info@skope-tourism.com